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Introduction to Online Marketing Using Email Lists as a Marketing Tool As a business entrepreneur there are numerous ways to increase your sales and better market yourself and your abilities. One of the most common, and most profitable, ways to increase your network is through online marketing. Online marketing is a must for anyone who owns their own business or has a product or an idea they're trying to sell, and one of the ways is to use Email lists as a marketing tool. Twenty years ago online marketing wouldn't have gotten you very far, but now the internet is the quickest, and most productive, way to get your idea out there into the world. One of the most useful methods of online marketing is email marketing. Email marketing does a number of helpful things for you. Email marketing: − Allows you to reach many people at once − Gives you an unlimited number of contacts − Is more affordable than regular mail − It's easy to update