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Your Social Media Marketing 101 Don't Neglect Things   Is social media a good platform to provide customer service? Social media has over time become one of the most popular platforms for businesses to interact with potential and existing customers. You can use all the popular platforms to respond to customer questions and complaints, order status enquires, etc. How exactly does one convert followers into customers? There aren't any surefire tactics to get fan's dollars, however some tricks seem to work better than others. For example, Facebook ads are a simple, affordable way to expand your fan base, boost engagement and collect sales leads. It's entirely up to you to convert those leads.   One of the best ways to go about converting leads is to implement a cross-platform contest that integrates all the popular platforms and perhaps offer sweepstakes that resonate well with the audience and draws in potential customers.   For instance,