Your Social Media Marketing 101 Don't Neglect Things
Is social media a good platform to provide customer service?
Social media has over time become one of the most popular platforms for businesses to interact with potential and existing customers. You can use all the popular platforms to respond to customer questions and complaints, order status enquires, etc.
How exactly does one convert followers into customers?
There aren't any surefire tactics to get fan's dollars, however some tricks seem to work better than others. For example, Facebook ads are a simple, affordable way to expand your fan base, boost engagement and collect sales leads. It's entirely up to you to convert those leads.
One of the best ways to go about converting leads is to implement a cross-platform contest that integrates all the popular platforms and perhaps offer sweepstakes that resonate well with the audience and draws in potential customers.
For instance, in order to drive consumers to your online store, you could send a simple tweet that describes an ongoing contest on your Facebook account, and drop a link to the rules of the contest and the entry form on your online store.
How do people go about measuring the success of their marketing efforts?
It's very important to make sure you always track your marketing metrics so as to establish which tactics are working and which aren't. Some platforms come with their own metrics; Facebook for instance gives you administrator access where you can check out page insights data and use the data to evaluate what's working and plan your future posts.
LinkedIn offers similar analytics which are essential for business pages. Google analytics can be used to measure the effectiveness of social media campaigns and see how your strategy's driving your traffic to your online store.
Biggest mistake to avoid
You can't afford not to have a social media plan, so create one and
stick to it. Remember social media is constantly evolving and in order
to stay ahead you have to be prepared to adapt and redefine your
strategy as needed. If you do this every few months you will identify
which tactics are redundant and in the process work out the best plan
for your business.
stick to it. Remember social media is constantly evolving and in order
to stay ahead you have to be prepared to adapt and redefine your
strategy as needed. If you do this every few months you will identify
which tactics are redundant and in the process work out the best plan
for your business.
Most organizations begin their social efforts by listening and engagingwith their customers across different platforms but at some point they
have to look at the staffing required to carry out an effective campaign
and ask what it is they're really getting from social interaction. In order
to maintain a social business strategy that binds disparate efforts
together to create a long-term plan that keeps the business growing,
significant time and resources have to be set aside.
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