Using An Autoresponder Service To Build Your Email List
Promotion Tactics and Tools such as Autoresponder Service is an Online marketing must for anyone who owns their own business or has a product or an idea they're trying to sell. Twenty years ago online marketing wouldn't have gotten you very far. Not so many years ago most business rarely looked at their own website more than twice a year. Now the internet is the quickest, and most productive, way to get your idea out there into the world.
One of the easiest and most convenient ways is to build and maintain a database of your subscribers with the use an autoresponder service as mentioned before.
A popular autoresponder service is AWeber (http://www.aweber.com). AWeber is an all-in-one solution to building, maintaining and emailing to your database.
Another popular auto responder service is Response Magic (http://www.responsemagic.info) if you are on a budget it's a great place to start with all the features available of the most expensive paid service providers, and there are many of them, all can be found with an online search.
You can broadcast an email anytime to particular lists you create or to all. In addition, you can personalize your email newsletters with your subscriber's details such as their first and last name, only if you collect these details when they subscribe.
Aweber and Response Magic allows you to build opt-in forms so that your website visitors can enter their details to stay up to date with your site, get tips, download a product and so on. Have a special offer you want to email out to your list? Simply send a broadcast message.
One powerful feature of using these types of autoresponder services is that you can schedule messages to broadcast on specific days after someone subscribes to your list. This makes a great sales tool since you are following up on subscribers/prospects and able to offer them more information on your services, tools or latest products and updates. So how do you get the best out of your new autoresponder service with email marketing?
Here are some tips from the ebook guide entitled 'Promotion Tactics' it introduces you to the world of online marketing and ways to harness the power of several high traffic platforms
Online marketing and Promotion Tactics of several high traffic platforms
Top Tips To Get The Most Out Of Email Marketing
Utilize split-testing
Email subject line captivating to increase open rates
Ask a question.
Regular email broadcasts
Segment your list
Utilize split-testing, click tracking and open rate features of an autoresponder service like AWeber. Most major auto-responder services offer these features so that you can test to see which email gets more opens and clicks or you could even test between two versions of your email.Make your email subject line captivating to increase open rates. The first thing your subscribers will see other than who the email came from is the email subject line. I don't mean USING ALL CAPS to capture attention (it sounds like you're screaming), but instead utilize certain techniques such as the power of specifics.
Example: "How I grew an email list of 10,128 subscribers in 10 days". This makes it look more realistic and believable than "How I grew an email list of 10,000".Another great way to increase open rates is to ask a question. Here's an example: "Did you receive your latest report?"
Subscribers will most likely open it out of curiosity and to make sure they didn't miss out on anything.
Be consistent with your broadcast emails. The last thing you want is for your subscribers to forget about who you are and why they subscribed to your list. It's a good habit to email on a consistent basis, whether that's once a month or once a day, people want to know when to expect to hear from you.
Segment your list to laser target your content. The best response you'll get is when you have subscribers who are actually interested in a specific topic.If you market is in the "online marketing" niche, you could segment your list by creating a "Social Media" list, Copywriting list, Emailing Marketing list and ...to read more information click here
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